Henry Elkus
Founder and CEO

Henry Elkus is Founder and CEO of Helena.

Outside of Helena, Henry serves as Social Entrepreneur in Residence at The Boston Consulting Group, Special Advisor to the Berggruen Institute, and as a founding member of the forthcoming Avatar XPRIZE.

Henry is a contributor to, and the youngest panelist on the Wall Street Journal’s online small business panel. Other panelists include Wharton Professor Karl Ulrich and University of Chicago Booth School of Business Professor James Schrader.

Prior to 2014, Henry was COO and Director of Philanthropy at Unlimited Ltd. Clothing, a global, crowd-sourced high fashion streetwear retailer with dedicated philanthropic missions. He attended Stanford University’s Online High School while competing internationally as a ski racer.

Henry left Yale University after two years to operate Helena full time. He is 21.

Executive Director and Chief Operating Officer

Sam Feinburg is the Chief Operating Officer and Executive Director of Helena.

A former World Champion public speaker and debater, Sam serves as Social Entrepreneur in Residence at The Boston Consulting Group, and is a founding team member of the forthcoming Avatar XPRIZE.

Before Helena, Sam partnered with VC firms to co-found the Devise Company, a consultancy and mentorship network offering services to college startups across the Ivy League.

Sam is a third-year undergraduate on leave from Yale University.

Cassandra Sanford-Rosenthal
SVP, Content

Cassandra Sanford-Rosenthal serves as Senior Vice President of Content for the Helena.  

Cassandra is also the CEO of Blackacre Entertainment.  As CEO, she develops and produces documentaries, narrative feature films and television.  Past projects of Blackacre Entertainment include screenings at the Tribeca Film Festival, Toronto International Film Festival, United Nations, Human Rights Watch Film Festival and Blackacre has been awarded notable grants such as the Tribeca Gucci Grant and Abigail Disney Fork Films Grant.

Growing up between the East and the West, Cassandra witnessed firsthand the scope of issues that affect communities throughout the world and the shared humanity that unites all of us. She is a strategist with a number of foundations that work on issues ranging from women’s rights, human trafficking, education and underprivileged communities providing them resources needed to strengthen and act on their own behalf. These experiences have shown Cassandra the importance of combining the work a foundation does and the value of the dissemination of its message to a wider audience.  

Cassandra is excited to be bringing her knowledge of film, story and philanthropy by building a platform where the mission, initiatives and solutions of Helena can be accessed globally.

Director, Systems

Noah Steinberg was the youngest founding board member of the Michigan Urban Farming Initiative, a 100% volunteer-run 501(c)(3) non-profit based in Detroit's North End. In addition to having one of the highest producing and most highly trafficked urban farms in the country, which supplies thousands of pounds of produce to thousands of Detroit households using a suggestions donation model, MUFI works to drive innovation in blue & green infrastructure though piloting cost-competitive models for blight deconstruction.

In high school, Noah was captain of the rowing team, earning multiple medals at both the United States and Canadian National Scholastic championships.

He comes to Helena with experience in the defense, heavy manufacturing, and e-commerce industries.

A Junior at Yale, he studies Mechanical Engineering and Political Science, and is a member of the club wrestling team. He also served as director of Marketing for the Yale Model United Nations Conference.

Jessica Girard
Director, Membership

Jessica Girard is the Director of Membership and Executive Assistant to the CEO and COO of Helena. Jessica started to develop her passion for sustainable business when she was 16 by completing the Advanced Business Leadership Development Course with the Landmark Forum. She continued her education at Antioch University in Santa Barbara. There she earned a double major in Business Management and Environmental Studies. While earning her degrees, she established the Global Marketing and Sales departments at Scent Blazer Lures. Jessica was acknowledged for her success in these departments by earning a “Best of the Year” award at a professional business ceremony in Brazil.

She became a pillar of the Santa Barbara community for being a strong environmental advocate through her work with the Santa Barbara Water Guardians, where she spearheaded the initiative to ban hydraulic fracturing and other non-conventional oil drilling methods. After graduation, she co-founded EcoLawn, the top water conservation landscaping company in Santa Barbara. As the CEO and Sales Director of EcoLawn, she helped conserve over 3 million gallons of water by completing over 350 projects in under three years.

Director, Outreach

Samanee originally grew up in Bangladesh, where she worked at BRAC Bank to pioneer the country’s first female networking platform with thousands of members. She also worked at BRAC, one of the world’s largest NGOs, to revamp their social venture models to help them compete within the competitive market space of Bangladesh.

Before Helena, Samanee worked at Morgan Stanley within the Wealth Management division.

Samanee is a third-year undergraduate on leave from Brown University, where she served as Head of Design for the Intercollegiate Finance Journal and Director of Outreach for the Entrepreneurship Program.

Humble Lukanga

Lameck Humble Lukanga was born in a small village in Uganda, where he spent the first decade of his life enduring genocide, famine and extreme poverty. At the age of 11, he and his family were granted a political asylum, allowing them to come to the United States to seek refuge, which he calls “the biggest blessing of my life.”

Since, Humble has gone on to become a venerable young leader in finance. Humble owns Life Line Financial Group, a wealth management firm servicing world-class performers and leaders in business, sports and entertainment. In addition to Life Line Financial, Humble serves on the board of trustees for the University of New Mexico and the board of directors for various companies. He holds both a Bachelors and Masters in Business Administration from the Anderson School of Management at the University of New Mexico, received a Personal Finance Planning degree from UCLA and holds the CFP credential.

Humble is passionate about social entrepreneurship, financial literacy, freedom and the orphans of Uganda. He is a philanthropist, teacher and self-proclaimed, ambassador of Hope. He has come far from the slums of Masaka, Uganda and he continues to inspire along the way.

John R Seydel

John Rutherford Seydel III (John R.) is the Director of Sustainability for the City of Atlanta.

A recent graduate from the University of Denver where he studied political science, business, and communications. As the eldest of Ted Turner’s grandchildren, he is also the the first grandchild to be a Trustee on the Turner Foundation. With a passion for politics, John R. spent time during his undergraduate years being involved with the campaigns of Colorado Governor John Hickenlooper and former Senator Mark Udall’s campaign in Colorado during his undergrad.

Driven by his passion for social entrepreneurship, John R. founded The Revolution Nation Network, the first active, civic engagement media company. Revolution Nation helps to turn passive media viewers into active, engaged citizens who hold their representatives accountable when they are actually creating legislation instead of just during election time by connecting citizens directly to all city, state, and federal representatives on the issues the citizen is passionate about through targeted news and video content. Seydel's motto in life is the same as his Family's Foundation, "Save Everything."


For general inquiries: 
For media inquiries: priscila@helena.co 
For partnerships and projects: ideas@helena.co