At General Electric, Beth led efforts to accelerate new growth. She operated GE Business Innovations, which developed new businesses, markets and service models; drives brand value and partners to enhance GE’s inventive culture. This unit included GE Lighting, GE Ventures & Licensing and GE sales, marketing and communications.
Since 2008, she served as GE’s chief marketing and commercial officer. From 2006, she was President of Integrated Media at NBC Universal overseeing ad revenue and the company’s digital efforts, including early development of hulu.com, Peacock Equity, and the acquisition of ivillage.com. In 2003, she was named the company’s first chief marketing officer in more than 20 years.