Prior to the B-Team and Kering, Zeitz served 18 years as Chairman and CEO at PUMA. Upon his appointment in 1993 at the age of 30, he transformed the company financially, managing to turn PUMA from a low priced, undesirable brand with less than 200 million Euros in sales into a desirable, premium 3 billion Euros company in 2011 and one of the top 3 brands in the sporting good industry.
Zeitz introduced PUMAVision in 2008. In May 2011 he was the first to develop and announce an Environmental Profit & Loss Account (E P&L) that puts a monetary value to a businesses use of ecosystem services across the entire supply chain. Zeitz extends his commitment to the environment in his personal life as well and founded the non-profit ‘Zeitz Foundation of Intercultural Ecosphere Safety’ in 2008 and “The Long Run” in 2015.
Zeitz has been a member of the Board of Directors of Harley-Davidson since 2007 and has also served as the Chair of Harley-Davidson’s sustainability committee since its inception in 2011. He is also a Board member of Kering and Wilderness Safaris and Chair of their Sustainability Committee.
Zeitz has received numerous awards during his professional career, including “Entrepreneur of the Year”, “Strategist of the Year” for three years in a row by the Financial Times, “Trendsetter of the Year”, and “Best of European Business Award 2006”. In 2004, the German Federal President awarded him with the Federal Cross of Merit of the Republic of Germany.